Historically, websites have been developed from HTML. As technology progressed, CSS allowed for more customization and better optimization of websites. With the advent of the smartphone in 2007, the primary method of developing a website that would be viewable on both desktop and mobile was through separate CSS stylesheets. While that worked at the time, development processes have continued to advance and browsers have incorporated more of the modern CSS code.
The mobile style sheet isn't good enough anymore. Because of the vast variety of platform on which a user or potential customer can access you site, just having a mobile and desktop theme is limiting a vast majority of your audience. Tablets, huge smartphones and HD desktop monitors make developing your site for modern audiences incredibly important. Luckily there's a solution that will allow your site to look beautiful and showcase your brand on every platform.
This solution is responive design.
For those unaware, responsive design simply just means that a site is able to scale to whatever width your browser is. That means someone visitng the site on a 1920 pixel width monitor will be able to have as clean of an experience as someone visiting on tablets or mobile phones.
What does a responsive site provide?
Mobile phones have overtaken a large share of overall web access. As of 2016, 40% of visitors to your site come from a mobile device - a vastly different average than even just two years ago. Social Marketing has been a huge proponent of this, so it's not good enough to just have a desktop website.
Your user experience must be similar across all platforms. As there's so much content to offer online, your site must quickly provide the information a user is looking for. Failing to creating a pleasant user experience with relevant content will cause your potential leads to bounce! The bounce rate on non-responsive sites is overwhelming high.
In 2012, Google set the record straight by declaring responsive websites the key to successful SEO. A web experience that is consistent across all platforms will perform better with search engine results. This is especially important because almost half of web searches are made on mobile devices. Have you ever been at dinner and wondered how many stars are in our galaxy? How much to tip a waiter? These simple questions that users may have can lead to great traffic as long as your website is optimized.
A responsive website is future proof. A lot of companies are tired of updating their websites every few years to meet modern web standards. With a responsive website, gone are the days of those yearly design updates. A responsive site will continue to scale to future browser widths - and as a plus, cuts down on load times. A fast website, with responsive design (combined with relevant content) will cut down on your future costs, immensely!
If you've been procrastinating on updating your site, now's the best time to do it. The trends continue to push for responsive design and you'll notice the benefits immediately.
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