Digital Marketing Trends: The Increasing Importance of Interactive Storytelling

Posted by Pablo Rebolledo on Mar 21, 2016 11:30:00 AM

With more and more businesses refining and promoting their brand today, the Internet is becoming inundated with original content creation.

The competition is stiff for standing out and attracting consumer’s eyes. What used to a relatively easy thing to do is requiring more work and in-depth creative processing for broadcasting a truly unique business branding.

In order to move past consumer’s desensitization toward brand content, businesses have turned their attention to interactive storytelling for resonating with audiences.

To put it plainly, cute and original text and pictures don’t cut it anymore. Viewers want a real, in-person feel when studying a business brand and services today.

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Topics: Inbound Marketing, Online Branding, Video Marketing

Digital Marketing Trends: The Rise of Episodic Digital Storytelling

Posted by Pablo Rebolledo on Mar 16, 2016 10:30:00 AM

Individuals, business owners, and marketers around the world all agree that producing unique, well-written, and engaging content is the biggest challenge they face today.

According to HubSpot, 54% of B2B marketers and 50% of B2C marketers believe that developing this one-of-a-kind content is the most challenging obstacle they face as a business.

It’s hard to develop content that draws in consumers while also showcasing the very essence of a business brand.

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Topics: Inbound Marketing, Video Marketing, Digital Marketing Trends