4 Fantastic Sites to Help You Promote Your Startup Brand

Posted by Rodrigo Zurita on May 30, 2016 7:54:43 PM

We’ve talked about the importance of storytelling, but how can you refine your stories and where can you promote them?

As the web grows and more content is produced, the networks people use to share content and communicate grow as well. It’s important to keep up with the trends and make sure you aren’t missing a potential outlet for your potential customers. 

We’re big on blogging and social media, but just because you’ve published a blog a few months ago on your website doesn’t mean that has to be the end of it. There are many additional platforms to share your content and tell your brand’s story. There are also great tools available to help refine your messaging. Below are a few great sites that can help spice up your Inbound Marketing campaign.

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Topics: Strategy, Brand

#SAHUG: Content Is King, But Will It Reign

Posted by Melody Rodriguez on Mar 15, 2016 12:40:50 PM

There's a common saying: Content is king. 

This statement is true. Content is valuable today because online users are searching for free answers through search engines like Google.

44% of online shoppers begin by using a search engine, according to Interconnected World

Content fuels each stage of the inbound marketing methodology. We use content to attract new people to our businesses and then use more content to convert them into leads and eventually delight them as our customers and promoters.

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Topics: Inbound Marketing, Content Creation, Strategy

3 Key Elements of an Inbound Marketing Plan

Posted by Marc Cunningham on Jan 25, 2016 6:11:58 PM


Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

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Topics: Inbound Marketing, Content Creation, Buyer Personas, Strategy, Marketing Automation

An Inbound Marketing Plan for 2016

Posted by Brenda Zurita on Oct 28, 2015 11:59:08 AM

The 1ST step to Go Inbound in 2016.

Since 2006, inbound marketing has been the most effective marketing method for doing business online. That's why since then, companies are increasing their inbound marketing budget, and spending less on outbound tactics.

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Topics: Inbound Marketing, Strategy

Benefits of Marketing Automation for Executives

Posted by Rodrigo Zurita on Jul 22, 2015 2:18:00 PM

As a business owner or top executive, it’s important to know what’s going on in sales and marketing so there’s never a missed opportunity.

SMarketing, the alignment between sales and marketing, is essential to effectively reach your company’s ideal customer, or buyer persona, and close more deals. If marketing can attract and convert your ideal customers into qualified leads, sales has an easier time closing better deals.

The inbound marketing methodology is solving company’s challenges like alignment. Learn more

In partnership with inbound marketing is the tool that empowers organizations to execute their strategy called marketing automation.

There are 3 major benefits of marketing automation for executives, all giving you 20/20 vision on your marketing efforts and sales opportunities.

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Topics: Strategy, Marketing Automation

How to Redesign a Website | Post-Launch Checklist

Posted by Rodrigo Zurita on Apr 10, 2015 12:50:00 AM

With Google's most recent algorithm update on responsive websites, it's beneficial to continue the conversation on how to redesign a website.

Let's be real. The website redesign process can be long and painful, but it's worth it, and it can be done strategically when you have a plan.

Read How to Redesign a Website | Pre-Launch Checklist

This post-launch checklist covers what to do after you have a great website. 

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Topics: Website Design, Strategy

April 1: San Antonio Inbound Marketing Event

Posted by Melody Rodriguez on Mar 28, 2015 9:22:00 PM

Where can you learn how to attract online business and get free lunch this week?

Attend San Antonio's first HubSpot User Group event on inbound marketing.

San Antonio HubSpot User Group

Noon-1:30 p.m. Wednesday, April 1
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Topics: Inbound Marketing, Strategy

Office Hours: Aligning Sales and Marketing

Posted by Melody Rodriguez on Mar 9, 2015 12:23:00 PM

How HubSpot's Sidekick Tool Can Streamline Sales + Marketing

Office Hours, an open time where e-webstrategy can share insight with business and marketing professionals about online marketing, inbound marketing, and related topics. Join us next time!


Many companies have implemented a sales system that they’re used to. It’s comfortable. Anything different would bring anxiety and frustration because it's uncomfortable to learn a new system and it’s foreign to collaborate with the marketing team.

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Topics: Strategy, Marketing Automation

3 SMART Marketing Ideas for Small Business

Posted by Rodrigo Zurita on Feb 20, 2015 9:00:00 AM

You don't have to be a young Einstein to know that as a small business owner, you're grappling with a host of "important" marketing imperatives.

Because of the volatile nature of growing organizations, leads and sales need to keep heading north.

Cash flow is king so marketing plays a valuable role in shaping the present and future state of the business.  

So how does one manage all the marketing efforts with limited time, guidance and money to invest in marketing toward customer acquisition?

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Topics: Inbound Marketing, Strategy

Content Marketing: Quality Content is Only Half the Battle

Posted by Pablo Rebolledo on Feb 19, 2015 4:44:05 PM

Every time you develop a strategy to integrate paid online advertising campaigns to support your content marketing initiatives, ask yourself this question: Doesn't content marketing market itself?

The answer is NO, nothing does. The best content in the world is only as good as the visibility it receives.

According to Fast Company, 93% of marketers use social media to promote their business. The growth potential via these networks is endless.

Creating great content and advertising it through the different social media channels is the first step toward content marketing success, but getting maximum exposure for content is what completes the cycle.

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Topics: Analytics & Reporting, Social Media, Strategy