Vision.. What can you see? How far out can you see? Most importantly, can you vividly describe what you see with great detail? A wise man once said, " where there is no vision, the people perish". Branding your startup or business requires big time vision. The fourth pillar of branding your startup is VISION. We have discussed the five pillars of branding. We looked at pillar one-beliefs, pillar two- values and pillar three- mission. All are important, but, pillar four provides the motivation needed to fight the battle and win day in and day out. A clear vision unifies your staff, establishes and strengthens your culture, and directs your team arm in arm towards your success.
Who are you?
Not you personally, but your company? Why does your company exist?
You could say: We are COMPANY NAME. This is our logo. We sell X. But these attributes don't really answer the important question: Who are you?
Branding your startup ensures you have a clear, effective message to tell prospects, customers and even new employees.
In order to market your startup effectively, business owners need to take the time and approach this question more carefully. It will take some work and intention to develop a brand, but the time and work required will lay the foundation and empower you to market your company and products or services.