You don’t have to feel lost in the void of social media marketing.
At the top of the Inbound Marketing funnel is the word “Attract”. To attract your ideal customers, a brand needs to provide good and relevant content — this content is often delivered through blogs, website pages and emails. There’s another place to share content though, but many brands have trouble breaking into the fray. Social media.
The mystery of social media comes from a brand’s first entry onto a platform. Twitter is notorious for scaring off new users, due to a high entry level. The signal to noise ratio can be overwhelming for startup brands and businesses, and it can be discouraging when trying to find followers.
By following the principles of Inbound Marketing, you never have to worry about being invisible on Twitter.