Top Reasons Why You Need a Website Redesign

Posted by Pablo Rebolledo on Jun 13, 2016 6:49:31 PM

 

Let's face it, if it's been a few years since your current website went live, you need a website revamp! Technology has changed a lot over the past 5 years and with that change has come a major shift in people interact with on the web. Today we're going to outline some of the top reasons to update your website (and why).

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Topics: Website Design, SEO, Website, Google

How to Optimize Your Website with HubSpot's Page Performance Tool

Posted by Pablo Rebolledo on Aug 20, 2015 1:52:35 PM

HubSpot’s marketing automation software is pretty robust, and we’ve been breaking down each tool in our latest inbound marketing blogs

Next, let’s discuss HubSpot’s page performance tool, which is an awesome tool to use after a website redesign process.

Essentially, the page performance tool breaks down each web page on your website, including your blogs and landing pages, and gives an overview of SEO performance.

In an instant, you can see whether your page is performing well, shown by a green check mark, or if the page has critical work to be done, shown by a red x. A yellow caution sign indicates there are a few suggestions.

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Topics: SEO

A Solution to All of Your Google Ranking Problems

Posted by Rodrigo Zurita on Aug 13, 2015 3:32:15 PM

It seems like every day I get an email from some person in India promising me that they will get my website to the first page of Google. I usually delete those email, but the idea and rationale of my website being on the first page of Google for a primary keyword, makes perfect sense.

The problem is that everyone has a different strategy like if there’s some type of secret sauce or formula to consistently rank high on Google and drive traffic and interested leads to my business online.

When I have invested in SEO (search engine marketing), it seems like traffic starts moving north, but when I look at the marketing expense and cost of customer acquisition, there’s a huge disconnected.

And I’m simply frustrated.

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Topics: Inbound Marketing, SEO

How to Redesign a Website | Pre-Launch Checklist

Posted by Rodrigo Zurita on Mar 25, 2015 6:43:00 PM

Is your website getting lackluster results or does it look like it was 'hot' in 1999 (eek)?

A website is not a digital box or electronic brochure. It's supposed to be a living representation of value to your Strategic Value Consumer.

It's supposed to flow and have integration with other important functions, such as social media, email marketing and lead generation, which are all critical to online engagement.

Lastly, there is urgency in making your website mobile-friendly because of Google's most recent algorithm update on responsive web design.

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Topics: Website Design, SEO

Free SEO Audit Is Improved

Posted by Rodrigo Zurita on Sep 26, 2014 10:43:54 AM

SEO is an important part of digital marketing. I think we all know that. It allows your business or organization to be found on search engines by optimizing your online content.

That's why e-webstrategy has made this SEO audit available for free.

If you've already completed the free SEO audit, we wanted to communicate a new update.

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Topics: SEO

6 Tools For Tracking Web Metrics

Posted by Pablo Rebolledo on Sep 17, 2014 9:00:00 AM

You’ve probably heard people say we’re living in an “online world.” What does that mean for business owners?

It means connecting with your customer in a more personalized way. It means adapting to your buyer personas behaviors and their needs.

We’re living in an era where customized content rules the day because people are searching for information online. How do we deal with this shift in user demand?

Inbound marketing.

One of the key elements for inbound marketing and SEO is marketing analytics. Whether you want to increase website traffic, boost sales, or create valuable offers, being able to track your Web metrics is crucial. It will help you understand your customer’s needs and how they are responding to your website. This will open the door to online business growth.

Having access to analytical data puts you ahead of your competition.

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Topics: Analytics & Reporting, Website Design, SEO

Google Authorship: What Do We Do Now?

Posted by Melody Rodriguez on Sep 3, 2014 11:00:00 AM

Google announced last week that Google Authorship will no longer be used in search results.

Here's what Google Authorship looks like:

And here's John Mueller's announcement on Google Plus:

"I’ve been involved since we first started testing authorship markup and displaying it in search results. We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results." -John Mueller, Webmaster Trends Analyst

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Topics: SEO, Content Creation

How To Develop A Keyword Strategy

Posted by Melody Rodriguez on Aug 27, 2014 10:00:00 AM

For years, you were told that SEO was the most important tactic in online marketing, and as a business owner with little knowledge about the intricacies of Google and search engines, you paid to play. You hired the expert you needed or learned what you could to get by.

But as online marketing has developed, some said SEO "died," but not really, and you're stuck wondering if your current SEO practices are enough.

SEO isn't dead. The old black hat practices are, but not SEO in general. There is still a need to optimize your online content to make it easy for search engines to index.

There are things that have to do with coding and your website that may be out of scope.

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Topics: SEO, Content Creation, Buyer Personas