For years, you were told that SEO was the most important tactic in online marketing, and as a business owner with little knowledge about the intricacies of Google and search engines, you paid to play. You hired the expert you needed or learned what you could to get by.
But as online marketing has developed, some said SEO "died," but not really, and you're stuck wondering if your current SEO practices are enough.
SEO isn't dead. The old black hat practices are, but not SEO in general. There is still a need to optimize your online content to make it easy for search engines to index.
There are things that have to do with coding and your website that may be out of scope.