Branding Your Startup: Values

Posted by Duke Jonietz on May 24, 2016 4:06:57 PM

Values are more than just words on a page or on the  "About Us" section.of your website. When branding your startup, they function as the "way you do business", dictate the "who you are" and perhaps most importantly, define "what you stand for".  Values are the basis for building  the culture you hope to establish in your business. So are values important... you bet they are!

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Topics: Online Branding

Branding Your Startup: Belief

Posted by Duke Jonietz on Apr 26, 2016 1:04:07 PM

Who are you really? In my first blog post on branding your startup, I presented an overview of why branding your startup is important and several important factors for you to consider as you move forward.

Let's discuss the first of the five pillars: BELIEF.

At the heart of "who are you" is what you believe.

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Topics: Online Branding

5 Steps for Branding Your Startup

Posted by Duke Jonietz on Apr 22, 2016 5:50:00 PM

Who are you? Branding your startup or your company is perhaps the most important component in opening your doors for business.

Your brand will help you, your employees, your customers and even your vendors understand who you are and what you do. Your brand is much more than a logo and a slogan.

There are many pieces and many decisions that will need to be made to establish your brand. The intentional and well thought through work required on the front end to develop your unique brand will pay dividends for years to come.

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Topics: Online Branding

Digital Marketing Trends: The Increasing Importance of Interactive Storytelling

Posted by Pablo Rebolledo on Mar 21, 2016 11:30:00 AM

With more and more businesses refining and promoting their brand today, the Internet is becoming inundated with original content creation.

The competition is stiff for standing out and attracting consumer’s eyes. What used to a relatively easy thing to do is requiring more work and in-depth creative processing for broadcasting a truly unique business branding.

In order to move past consumer’s desensitization toward brand content, businesses have turned their attention to interactive storytelling for resonating with audiences.

To put it plainly, cute and original text and pictures don’t cut it anymore. Viewers want a real, in-person feel when studying a business brand and services today.

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Topics: Inbound Marketing, Online Branding, Video Marketing

Branding Your Startup: The 1st Step to Effectively Market

Posted by Duke Jonietz on Mar 9, 2016 12:47:44 PM

Who are you?

Not you personally, but your company? Why does your company exist?

You could say: We are COMPANY NAME. This is our logo. We sell X. But these attributes don't really answer the important question: Who are you?

Branding your startup ensures you have a clear, effective message to tell prospects, customers and even new employees.

In order to market your startup effectively, business owners need to take the time and approach this question more carefully. It will take some work and intention to develop a brand, but the time and work required will lay the foundation and empower you to market your company and products or services.

Your brand is your compass. It guides your entire marketing strategy. Branding your startup is the first step in building a marketing plan for your new business.

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Topics: Online Branding, Startups

Share the Best of You in the Marketplace

Posted by Brenda Zurita on Feb 27, 2015 9:00:00 AM

If your mother was anything like my mother, she would have told you to share the part of yourself that you would want for yourself.

To be honest, we're all a little selfish. We all want the best for ourselves. But it's the best of ourselves that's actually the easiest and most enjoyable for us to share in the marketplace.

Plus, we all want the best and expect the best from others in the marketplace especially if we're making an investment.

So why share anything less than the best of ourselves?

You are valuable. Every experience whether bad or good has contributed to who you are today. It's made you who you are, and that means you have value that no one else has.

Sharing your expertise and value doesn't have to be difficult.

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Topics: Online Branding, Faith & Marketing

Brand Promise: Score and Win Against Competitors

Posted by Rodrigo Zurita on Jan 30, 2015 12:09:00 PM

A brand promise is like a jump shot. Everyone has one, but few consistently deliver.

Like successful basketball teams, key components of an organization's brand can perform well provided there is sound strategy, hard work and chemistry.

What is brand promise?

The brand promise is an extension of an organization's positioning (promise and positioning are not necessarily the same thing).

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Topics: Online Branding, Buyer Personas

The Most Important Part Of Your Brand Isn't You

Posted by Melody Rodriguez on Jan 23, 2015 10:00:00 AM
Branding has a perception of being all about the organization.

  • Who are we?
  • What is our mission?
  • What makes our company different?

While these questions are crucial to an organization's brand, there are even more important questions to address that will contribute valuable insight to brand development conversaitons.

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Topics: Inbound Marketing, Online Branding, Content Creation, Buyer Personas

Why You Need An Online Brand Strategy

Posted by Carlos Valenciano on Aug 20, 2014 9:00:00 AM

Brand differentiation, in an increasingly homogenized and highly competitive marketplace, has become a critical factor for any organization’s long-term success. 

One element that unequivocally gives any organization a strategic advantage in driving brand differentiation is developing an effective brand strategy over simply executing conventional marketing tactics.

Okay, but what exactly does that mean and what do words like brand, branding, and brand strategy development really mean?

Simply put, your brand is your promise to your consumers. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be, and who people perceive you to be.

Your brand allows your consumers to connect emotionally with you.

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Topics: Online Branding