3 Key Elements of an Inbound Marketing Plan

Posted by Marc Cunningham on Jan 25, 2016 6:11:58 PM

 

Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

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Topics: Inbound Marketing, Content Creation, Buyer Personas, Strategy, Marketing Automation

Free San Antonio Marketing Event Oct. 30

Posted by Melody Rodriguez on Oct 14, 2015 3:00:00 PM

SAN ANTONIO HUBSPOT USER GROUP MEET UP

Friday, Oct. 30, 2015
Noon-1:30 p.m.
San Antonio, Texas, 78205
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Topics: Inbound Marketing, Marketing Automation, Events

Free San Antonio Marketing Event Sept. 18

Posted by Melody Rodriguez on Sep 4, 2015 4:44:00 PM

SAN ANTONIO HUBSPOT USER GROUP MEET UP

Friday, Sept. 18, 2015
Noon-1 p.m.
San Antonio, Texas, 78205

 

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Topics: Inbound Marketing, Marketing Automation, Events

How to Write a Sales Email using HubSpot’s CRM Tool

Posted by Duke Jonietz on Aug 5, 2015 3:49:35 PM

Today, more and more people are communicating by email. Competing with the Internet makes it difficult to get people on the phone especially for sales professionals.

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Topics: Marketing Automation, Sales

Benefits of Marketing Automation for Executives

Posted by Rodrigo Zurita on Jul 22, 2015 2:18:00 PM

As a business owner or top executive, it’s important to know what’s going on in sales and marketing so there’s never a missed opportunity.

SMarketing, the alignment between sales and marketing, is essential to effectively reach your company’s ideal customer, or buyer persona, and close more deals. If marketing can attract and convert your ideal customers into qualified leads, sales has an easier time closing better deals.

The inbound marketing methodology is solving company’s challenges like alignment. Learn more

In partnership with inbound marketing is the tool that empowers organizations to execute their strategy called marketing automation.

There are 3 major benefits of marketing automation for executives, all giving you 20/20 vision on your marketing efforts and sales opportunities.

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Topics: Strategy, Marketing Automation

Marketing Automation Tools for Social Media Marketing

Posted by Melody Rodriguez on Jul 3, 2015 5:24:23 PM

 

This blog is part of a series on HubSpot's marketing automation software tools. Read the previos post about marketing automation tools for content marketing planning and subscribe to our blog on the right to follow this series.

Social media doesn't seem complicated. We use it every day for personal reasons, and maybe even for work. But if your ideal customer, or buyer persona, engages on different social media platforms, then it's important to market on all of those venues.

Social media marketing tools for business are effective in supporting your inbound marketing strategy and content creation initiatives. 

They key to social media marketing is frequency, reach, and value.

There is so much content being shared, and even though your content might be awesome, if you never post it on social media or you just post it once, it may never be read. Similarly, if you're not investing in social media promotion, very few people will actually see your great content.

In addition, i's crucial to provide value. If you're content marketing strategy is strong, and you're creating content that is valuable, social media marketing will be supportive.

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Topics: Social Media, Marketing Automation

Marketing Automation Tools for Content Marketing Planning

Posted by Melody Rodriguez on Jun 20, 2015 11:29:12 AM

As a marketing director, you have quickly learned the importance of content marketing.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. -Content Marketing Institute

Other related terms often used include digital marketing, online marketing, or inbound marketing, and they all encompass content marketing.

Content marketing is so important and "trending" because it solves the business-to-consumer challenge of reaching people online.

The inbound marketing methodology teaches us that consumers have changed and the traditional way of marketing is not working anymore. 

Content marketing tactics such as blogging, social media posting, email nurturing, and targeted campaigning are helping businesses attract their buyer persona or ideal target customer online. 

But like any other thing, content marketing has its challenges.

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Topics: Content Creation, Marketing Automation

How to Choose the Right Marketing Automation Software Company

Posted by Melody Rodriguez on May 13, 2015 2:24:00 PM

As we discussed in the last blog, "What is Marketing Automation?" marketing automation simplifies the life of a marketing director or manager by helping effectively market on multiple platforms.

There are many marketing automation software companies, so it's important to research and choose the right one for your organization.

Marketing Automation Software Companies

Below is a list of marketing automation software companies that have been reviewed and scored on G2 Crowd.

As you can see HubSpot is one of the leading marketing automation software companies, which is also the platform e-webstrategy utilizes to manage our own and our clients' inbound marketing plan.

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Topics: Marketing Automation

What is Marketing Automation?

Posted by Melody Rodriguez on May 13, 2015 1:56:00 PM

Marketing automation relieves marketing directors of trivial tasks.


As the marketing director or marketing manager, you're responsible to creating effective campaigns that attract people to do business with your organzation.

As you know, there are many... many individual tactics that support your overall online marketing strategy and each marketing campaign.

  • Managing multiple campaigns per month or quarter
  • Blogging
  • Social media posting
  • Social media monitoring
  • Email marketing (marketing)
  • Email follow-up (sales)
  • Nurturing
  • Reporting and analytics

How do we do it all? 

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Topics: Marketing Automation

Office Hours: Aligning Sales and Marketing

Posted by Melody Rodriguez on Mar 9, 2015 12:23:00 PM

How HubSpot's Sidekick Tool Can Streamline Sales + Marketing

Office Hours, an open time where e-webstrategy can share insight with business and marketing professionals about online marketing, inbound marketing, and related topics. Join us next time!

 

Many companies have implemented a sales system that they’re used to. It’s comfortable. Anything different would bring anxiety and frustration because it's uncomfortable to learn a new system and it’s foreign to collaborate with the marketing team.

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Topics: Strategy, Marketing Automation