The pace of technological change is in fourth gear, picking up more acceleration on the digital freeway.
Deicision leaders, managers and business owners in every industry are writing marketing plans and looking to adopt digital trends into their organizational marketing/revenue mix.
Decision makers are paying attention to the speed of digital "construction" changes.
- Where do you begin to digitize your company to build or re-construct your online strategy?
- What is the right blueprint?
- How will you know it will work?
- How much will it cost?
- Will your employees be able to keep up with the rapid change of adopting new skill sets?
Answers to these questions will be revealed over time, in the meantime, consider these myths that will lead executives to make mistakes and costly decisions.