Online Marketing Strategy — What to Focus on in 2015 and Beyond

Posted by Aurora Geis on Jan 14, 2015 10:00:00 AM

The pace of technological change is in fourth gear, picking up more acceleration on the digital freeway.

Deicision leaders, managers and business owners in every industry are writing marketing plans and looking to adopt digital trends into their organizational marketing/revenue mix.

Decision makers are paying attention to the speed of digital "construction" changes. 

  • Where do you begin to digitize your company to build or re-construct your online strategy?
  • What is the right blueprint?
  • How will you know it will work?
  • How much will it cost?
  • Will your employees be able to keep up with the rapid change of adopting new skill sets?

Answers to these questions will be revealed over time, in the meantime, consider these myths that will lead executives to make mistakes and costly decisions.

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Topics: Inbound Marketing, Analytics & Reporting, Content Creation, Buyer Personas, Strategy, Lead Generation, Marketing Automation

3 Areas to Improve for Better Online Performance in 2015

Posted by Rodrigo Zurita on Dec 30, 2014 10:19:44 AM


Making any type of change for the better demands opposition. Just like improving your physical health, turning the bus around after a time of frustrating marketing results is tough.

It's probably hard to single out a culprit within the marketing mix, or worse, you're only focused on a singular approach to bring in leads and it's not working.

Don't worry about it! (in NY accent) Once you're down, there's only one way to go — up. As you gear up for 2015, stear your marketing mind in the right direction. e-webstrategy is partnering with local businesses like yours in a quest to establish online marketing wellness by making the right changes.

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Topics: Analytics & Reporting, Strategy, Lead Generation

Simplify Marketing with Marketing Automation Software

Posted by Melody Rodriguez on Dec 5, 2014 2:28:00 PM

If your business was a vehicle trying to get from point A — where you are — to point B — where you want to be as far as growth, marketing automation would be the engine control unit or the brain of your vehicle.

Marketing automation is set up to streamline and execute your entire marketing strategy.

It's been tested and tried, so when you begin to hit the gas, turn on the radio, and turn on your blinker, everything works as you need and expect.

What is marketing automation?

Marketing automation is the tool your business needs to nurture incoming leads, hands-free and worry-free. It acts like a salesperson working 24/7 to attract, convert, close, and delight your customers online.

Without it, marketing life is complex and time consuming. You'd have to be tweeting every 30 minutes and remember to send an email in response to the inquiry you got yesterday. You just don't have time for that.

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Topics: Inbound Marketing, Lead Generation, Marketing Automation

Equip Your Sales Team With Lead Insight

Posted by Rodrigo Zurita on Nov 7, 2014 3:36:00 PM


Gone are the days you could call house to house to market your product. Consumers just no longer respond to flashy, loud advertisements and traditional outbound methods.

As technology has advanced, consumers have changed.

According to HubSpot, buyers are more equipped than ever with information about the companies they're doing business with. Today, when someone has a problem, they search for a solution online. They might find a blog that answers their question or they may ask their network on social media.

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Topics: Inbound Marketing, Strategy, Lead Generation

Bring Your Online Engagement Back From The Dead

Posted by Rodrigo Zurita on Oct 30, 2014 1:08:00 PM


When you wear the marketing hat, do you notice a cobweb or two? Dedicating time, resources, and meaningful analysis on engagement efforts can make progress on lead generation a scary undertaking, especially when content initiatives are reactive and writing content is not something you look forward to.

Don’t despair! Fortunately, there are proven ways to simplify and structure engagement and content initiatives. Let’s highlight the first two best practices and experienced that frame an effective online marketing infrastructure. Later, I'll discuss the rest.

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Topics: Inbound Marketing, Content Creation, Buyer Personas, Lead Generation

How To Get Quality Leads on Twitter

Posted by Melody Rodriguez on Oct 17, 2014 4:00:00 PM

To be honest, like many small business owners and start-up employees, I started using Twitter for our company with little knowledge of how to actually generate business.

It's difficult to measure social media ROI, and many times, business owners don't want to allocate the time or money because they don't see the value in a retweet if it doesn't equal a dollar sign. But all engagement on social media is important.

With that said, there are opportunities to generate actual qualified leads on Twitter (and other social media platforms).

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Topics: Social Media, Content Creation, Lead Generation

4 Ways to Generate Quality Leads Online

Posted by Melody Rodriguez on Oct 10, 2014 1:20:00 PM

The goal of every businessperson is to grow the business, and as technology continues to advance, businesses are going online in hopes of generating business there as well.

As businesses move online, the big question becomes: How do I generate more customers online?

Times are changing, and tactics like cold calling and expensive commercials just aren’t cutting it anymore.

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Topics: Inbound Marketing, Buyer Personas, Lead Generation