#SAHUG: HubSpot's Ben Ratner to Present at April 29 Meetup

Posted by Melody Rodriguez on Apr 14, 2016 11:46:37 AM

Every month, the San Antonio HubSpot User Group meets up at Geekdom's Event Center in Downtown San Antonio to learn about inbound marketing best practices and network.

This month, Ben Ratner, HubSpot Growth Marketing Manager, is joining us from Boston to talk about conversion rate optimization.

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Topics: Inbound Marketing, Events

How to Get Your Boss On Board with Inbound Marketing (Part II)

Posted by Duke Jonietz on Apr 6, 2016 2:34:00 PM

You know that inbound marketing is the answer for increasing leads and adding cutomers. 

The inbound marketing methodology is effective and you cannot wait to get starting planning and strategizing.

There's only one problem — Your boss is still not on board

In my first blog on this topic, we looked at how change management principles can help get your boss on board. I am dedicating this blog to what I call HOT BUTTONS.

Combined with the ADKAR change management acronym, hot buttons will enable you to set the date for starting inbound marketing, developing your inbound marketing plan and benefitting from the results!

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Topics: Inbound Marketing

Digital Marketing Trends: The Increasing Importance of Interactive Storytelling

Posted by Pablo Rebolledo on Mar 21, 2016 11:30:00 AM

With more and more businesses refining and promoting their brand today, the Internet is becoming inundated with original content creation.

The competition is stiff for standing out and attracting consumer’s eyes. What used to a relatively easy thing to do is requiring more work and in-depth creative processing for broadcasting a truly unique business branding.

In order to move past consumer’s desensitization toward brand content, businesses have turned their attention to interactive storytelling for resonating with audiences.

To put it plainly, cute and original text and pictures don’t cut it anymore. Viewers want a real, in-person feel when studying a business brand and services today.

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Topics: Inbound Marketing, Online Branding, Video Marketing

How to get your boss on board with Inbound Marketing (Part I)

Posted by Duke Jonietz on Mar 18, 2016 11:26:45 AM

You have researched and found that Inbound Marketing is a great digital marketing solution for your company.

You recognize that buying habits have changed and you are ready to make the shift to match your marketing efforts to this important principle.

You see the benefits of moving in this direction for you, your department and your company.  

But your boss or business owner is not sold on the idea.

Don't give up until you have read this blog (and look out for part II).

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Topics: Inbound Marketing

Digital Marketing Trends: The Rise of Episodic Digital Storytelling

Posted by Pablo Rebolledo on Mar 16, 2016 10:30:00 AM

Individuals, business owners, and marketers around the world all agree that producing unique, well-written, and engaging content is the biggest challenge they face today.

According to HubSpot, 54% of B2B marketers and 50% of B2C marketers believe that developing this one-of-a-kind content is the most challenging obstacle they face as a business.

It’s hard to develop content that draws in consumers while also showcasing the very essence of a business brand.

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Topics: Inbound Marketing, Video Marketing, Digital Marketing Trends

#SAHUG: Content Is King, But Will It Reign

Posted by Melody Rodriguez on Mar 15, 2016 12:40:50 PM

There's a common saying: Content is king. 

This statement is true. Content is valuable today because online users are searching for free answers through search engines like Google.

44% of online shoppers begin by using a search engine, according to Interconnected World

Content fuels each stage of the inbound marketing methodology. We use content to attract new people to our businesses and then use more content to convert them into leads and eventually delight them as our customers and promoters.

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Topics: Inbound Marketing, Content Creation, Strategy

Digital Marketing Trends: Is Guest Blogging A Thing of The Past?

Posted by Melody Rodriguez on Mar 14, 2016 10:30:00 AM

Blogging is an incredibly integral part of Inbound Marketing. A way to index your website pages easily, blogging constantly gives your platform an added boost in search engine rankings.

By frequently incorporating your keywords into your blog posts and publishing them a few times a week, that activity gives your platform more exposure and substance for potential consumers to digest.

Google continues to refine their algorithms to penalize spam and doorway pages. They’ve made it very clear they have no tolerance for spam saturating their search engine results.

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Topics: Inbound Marketing, Content Creation, Digital Marketing Trends

Digital Marketing Trends: Inbound Marketing Case Study

Posted by Duke Jonietz on Feb 24, 2016 3:34:00 PM

More and more businesses are using inbound marketing, making the inbound marketing methodology a growing digital marketing trend.

But does it really deliver results that matter?

You hear statistics like"2X the conversion rates of traditional outbound marketing" but how do we get there and what are the important measurements along the way?

Here's an in depth look at the inbound marketing methodology in action.

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Topics: Inbound Marketing, Digital Marketing Trends

The Setup Process for an Effective Inbound Marketing Plan

Posted by Melody Rodriguez on Feb 19, 2016 5:59:21 PM

As you consider or start implementing inbound marketing, it's important to understand the onboarding process and who's involved.

Incorporating inbound marketing into your organization is going to take time and communication. The setup and planning process takes about 30 days, and includes setting up the technology aspect as well as campaign planning.

Communication between your sales and marketing teams is crucial; both need to understand the inbound marketing methodology and get on board, so you can effectively work together to generate quality leads and close more customers.

Note: Inbound marketing has been the best method for doing business online since 2006, but inbound is not a sales engine, rather it empower organizations to reach the right prospects and generate quality leads.

In order to close more customers, your sales team needs to be involved, providing feedback to marketing about lead quality and how best to reach them. In addition, marketing can provide valuable insight about prospects through inbound marketing, so communication is key.

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Topics: Inbound Marketing

Why the Buzz Around Inbound Marketing?

Posted by Duke Jonietz on Feb 9, 2016 6:41:54 PM

Have you heard the news? What started as a concept just 10 years ago has become the biggest thing since sliced bread.

Inbound marketing was developed because buying habits have changed. Inbound now has its own methodology, tools for automation and has experienced phenomenal growth.

So whats the big deal and why has inbound grown exponentially for 10 straight years?

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Topics: Inbound Marketing