Digital Marketing Trends: The Rise of Episodic Digital Storytelling

Posted by Pablo Rebolledo on Mar 16, 2016 10:30:00 AM

Individuals, business owners, and marketers around the world all agree that producing unique, well-written, and engaging content is the biggest challenge they face today.

According to HubSpot, 54% of B2B marketers and 50% of B2C marketers believe that developing this one-of-a-kind content is the most challenging obstacle they face as a business.

It’s hard to develop content that draws in consumers while also showcasing the very essence of a business brand.

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Topics: Inbound Marketing, Video Marketing, Digital Marketing Trends

Digital Marketing Trends: Is Guest Blogging A Thing of The Past?

Posted by Melody Rodriguez on Mar 14, 2016 10:30:00 AM

Blogging is an incredibly integral part of Inbound Marketing. A way to index your website pages easily, blogging constantly gives your platform an added boost in search engine rankings.

By frequently incorporating your keywords into your blog posts and publishing them a few times a week, that activity gives your platform more exposure and substance for potential consumers to digest.

Google continues to refine their algorithms to penalize spam and doorway pages. They’ve made it very clear they have no tolerance for spam saturating their search engine results.

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Topics: Inbound Marketing, Content Creation, Digital Marketing Trends

Digital Marketing Trends: Inbound Marketing Case Study

Posted by Duke Jonietz on Feb 24, 2016 3:34:00 PM

More and more businesses are using inbound marketing, making the inbound marketing methodology a growing digital marketing trend.

But does it really deliver results that matter?

You hear statistics like"2X the conversion rates of traditional outbound marketing" but how do we get there and what are the important measurements along the way?

Here's an in depth look at the inbound marketing methodology in action.

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Topics: Inbound Marketing, Digital Marketing Trends

Digital Marketing Trends: Buyer Personas

Posted by Marc Cunningham on Jan 29, 2016 6:58:58 PM

In the last digital marketing trends blog, I discussed promotion tactics for inbound marketers.

Marketers are now using the rich data available from Facebook and Google to deliver relevant content to smaller, more targeted audiences.

Using this rich data is one of the latest inbound marketing trends and although it's great to reach more online users to increase conversion, it’s crucial to lay the foundation with buyer persona development.

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Topics: Buyer Personas, Digital Marketing Trends