#SAHUG: Content Is King, But Will It Reign

Posted by Melody Rodriguez on Mar 15, 2016 12:40:50 PM


There's a common saying: Content is king. 

This statement is true. Content is valuable today because online users are searching for free answers through search engines like Google.

44% of online shoppers begin by using a search engine, according to Interconnected World

Content fuels each stage of the inbound marketing methodology. We use content to attract new people to our businesses and then use more content to convert them into leads and eventually delight them as our customers and promoters.

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Topics: Inbound Marketing, Content Creation, Strategy

Digital Marketing Trends: Is Guest Blogging A Thing of The Past?

Posted by Melody Rodriguez on Mar 14, 2016 10:30:00 AM

Blogging is an incredibly integral part of Inbound Marketing. A way to index your website pages easily, blogging constantly gives your platform an added boost in search engine rankings.

By frequently incorporating your keywords into your blog posts and publishing them a few times a week, that activity gives your platform more exposure and substance for potential consumers to digest.

Google continues to refine their algorithms to penalize spam and doorway pages. They’ve made it very clear they have no tolerance for spam saturating their search engine results.

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Topics: Inbound Marketing, Content Creation, Digital Marketing Trends

3 Key Elements of an Inbound Marketing Plan

Posted by Marc Cunningham on Jan 25, 2016 6:11:58 PM

 

Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

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Topics: Inbound Marketing, Content Creation, Buyer Personas, Strategy, Marketing Automation

Content Marketing Guide: Know Your Audience

Posted by Melody Rodriguez on Sep 23, 2015 9:30:00 AM

Who do you want to work with?

No, really. You can choose who to work with. Choose a customer or client who values your company, employees, work, and product/service.

This will make your experience working with them and their experience with your business seamless, fun, and collaborative.

Not only are you able to choose who to work with, you can use content marketing to attract this type of customer online.

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Topics: Inbound Marketing, Content Creation

Why Invest in Content Writing Services in 2016

Posted by Rodrigo Zurita on Sep 22, 2015 12:57:07 PM

Whether you've built an established business organization or you're just starting your dream business, it's helpful to know where other brands are putting their money in 2015 and beyond.

The answer is Content Marketing.

As you gear up for 2016, it's crucial to start thinking about how much to budget for marketing and where to direct that spend.

A total of $118.4 billion will be spent on content marketing in 2016, according to an infographic by Express Writers.

Additionally, 77% of marketers said they were going to increase the amount of content production in 2015, and invest more than 25% of their marketing budget on content marketing.

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Topics: Inbound Marketing, Content Creation

Benefits of Marketing Automation for Bloggers

Posted by Melody Rodriguez on Jul 17, 2015 4:33:47 PM

 

Everyone has a blog, and there's an overflow of content on the Internet, but that doesn't make blogging any less important.

There's so many blogs and so much content because content marketing is effective in reaching your ideal customer.

  • Blogging generates 67% more leads;
  • increases ROI;
  • generates more inbound links (good for SEO);
  • promotes education, which is attractive to prospects. Source: HubSpot

So why can't we find time to blog!?

Marketing automation is simplifying the blog writing and posting process. If you're completely new to marketing automation, learn more: What is marketing automation?

Specifically, HubSpot's marketing automation software has a ton of benefits that helps increase the quality of your blog content and alleviates time spent on optimization and promotion.

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Topics: Content Creation

How to Engage Your Ideal Customer Online

Posted by Brenda Zurita on Jun 30, 2015 12:01:00 PM

To grow your business, it's essential to know your customers and understand their online and buying behaviors.

If your company's customer acquisition has slowed or plateaued, then creating buyer personas will help revive your lead generation strategy.

Creating an semi-fictional representation of your ideal customer will help your marketing team focus the messaging so it resonates with your ideal customer.

Learn more: What is a buyer persona? 

Once you've defined your buyer persona, you need an engagement plan. It's not enough to know who your ideal customer is; now you have to reach them.

Here are a few tips on how to engage your ideal customer online, so your content — blog and social media posts — is meaningful and will actually convert visitors to leads.

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Topics: Content Creation, Buyer Personas

Marketing Automation Tools for Content Marketing Planning

Posted by Melody Rodriguez on Jun 20, 2015 11:29:12 AM

As a marketing director, you have quickly learned the importance of content marketing.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. -Content Marketing Institute

Other related terms often used include digital marketing, online marketing, or inbound marketing, and they all encompass content marketing.

Content marketing is so important and "trending" because it solves the business-to-consumer challenge of reaching people online.

The inbound marketing methodology teaches us that consumers have changed and the traditional way of marketing is not working anymore. 

Content marketing tactics such as blogging, social media posting, email nurturing, and targeted campaigning are helping businesses attract their buyer persona or ideal target customer online. 

But like any other thing, content marketing has its challenges.

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Topics: Content Creation, Marketing Automation

How to Influence a Buyers’ Decision with Content Marketing

Posted by Juan David Cardona on May 26, 2015 2:40:55 PM

How do you impress a prospective buyer and inform them that your products and/or services are the solution to their problems, needs, or wants?

It's probable that your sales and marketing teams gather to discuss this every meeting or at least monthly.

If you followed one of our previous blog, How to Close More Sales, you learned that one of the key principles for successful sales is to know and understand your buyer persona, your ideal target audience to whom you are trying to reach and sell your products or services.

Personas are created by doing an in-depth assessment of what makes your target audience tick. You understand what motivates them, their pain points, and have the solutions they need.

Once you have discovered and identified who is your buyer persona, or ideal customer is (relative to established market industry, marketing criteria, buyer persona building blocks, and your goals), then your marketing and sales team will have a customer-centric strategy that is synchronized and integrated to tend to the needs of a more qualified buying audience.

Rather than trying to reach anyone and everyone, your organization is trying to reach a specific type of persona. Learn how to choose the right persona for your business.

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Topics: Content Creation, Buyer Personas

Why You Should Define Your Buyer Persona

Posted by Melody Rodriguez on Apr 30, 2015 3:00:00 PM

Without buyer personas, you can't develop an effective inbound marketing strategy.

An inbound marketing strategy without buyer personas is unintentional, non-targeted and pointless.

What is a buyer persona?

A buyer persona is a semi-fictional representation of your ideal customer. You can define your buyer persona using data about current customers, market research and even educated assumptions. Learn more

You might have also heard the terms target market or target audience, and they all mean basically the same thing. 

Your buyer persona is your ideal target customer; the type of customer you want to do business with, and they're defined by demographics and their behaviors and motives.

Understanding your buyer persona(s) will help you build an effective inbound marketing strategy, create better content and, in the end, make work fun and easy going.

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Topics: Inbound Marketing, Content Creation, Buyer Personas