As a marketing director, you have quickly learned the importance of content marketing.
What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. -Content Marketing Institute
Other related terms often used include digital marketing, online marketing, or inbound marketing, and they all encompass content marketing.
Content marketing is so important and "trending" because it solves the business-to-consumer challenge of reaching people online.
The inbound marketing methodology teaches us that consumers have changed and the traditional way of marketing is not working anymore.
Content marketing tactics such as blogging, social media posting, email nurturing, and targeted campaigning are helping businesses attract their buyer persona or ideal target customer online.
But like any other thing, content marketing has its challenges.