Content Marketing: Quality Content is Only Half the Battle

Posted by Pablo Rebolledo on Feb 19, 2015 4:44:05 PM

Every time you develop a strategy to integrate paid online advertising campaigns to support your content marketing initiatives, ask yourself this question: Doesn't content marketing market itself?

The answer is NO, nothing does. The best content in the world is only as good as the visibility it receives.

According to Fast Company, 93% of marketers use social media to promote their business. The growth potential via these networks is endless.

Creating great content and advertising it through the different social media channels is the first step toward content marketing success, but getting maximum exposure for content is what completes the cycle.

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Topics: Analytics & Reporting, Social Media, Strategy

Office Hours: What is HubSpot?

Posted by Melody Rodriguez on Feb 5, 2015 3:02:00 PM

Office Hours, an open time where e-webstrategy can share insight with business and marketing professionals about online marketing, inbound marketing, and related topics. Join us next time!

We had a great time meeting Daniel Palomo, Jarrett Aiken, and Stephanie Franklin at today's Office Hours.

e-webstrategy team members were able to share and discuss insight about our GPS Methodology, inbound marketing trends and best practices, and HubSpot, with the majority of the conversation revolving around HubSpot.

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Topics: Inbound Marketing, Analytics & Reporting, Social Media, Marketing Automation

Online Marketing Strategy — What to Focus on in 2015 and Beyond

Posted by Aurora Geis on Jan 14, 2015 10:00:00 AM

The pace of technological change is in fourth gear, picking up more acceleration on the digital freeway.

Deicision leaders, managers and business owners in every industry are writing marketing plans and looking to adopt digital trends into their organizational marketing/revenue mix.

Decision makers are paying attention to the speed of digital "construction" changes. 

  • Where do you begin to digitize your company to build or re-construct your online strategy?
  • What is the right blueprint?
  • How will you know it will work?
  • How much will it cost?
  • Will your employees be able to keep up with the rapid change of adopting new skill sets?

Answers to these questions will be revealed over time, in the meantime, consider these myths that will lead executives to make mistakes and costly decisions.

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Topics: Inbound Marketing, Analytics & Reporting, Content Creation, Buyer Personas, Strategy, Lead Generation, Marketing Automation

3 Areas to Improve for Better Online Performance in 2015

Posted by Rodrigo Zurita on Dec 30, 2014 10:19:44 AM

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Making any type of change for the better demands opposition. Just like improving your physical health, turning the bus around after a time of frustrating marketing results is tough.

It's probably hard to single out a culprit within the marketing mix, or worse, you're only focused on a singular approach to bring in leads and it's not working.

Don't worry about it! (in NY accent) Once you're down, there's only one way to go — up. As you gear up for 2015, stear your marketing mind in the right direction. e-webstrategy is partnering with local businesses like yours in a quest to establish online marketing wellness by making the right changes.

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Topics: Analytics & Reporting, Strategy, Lead Generation

6 Tools For Tracking Web Metrics

Posted by Pablo Rebolledo on Sep 17, 2014 9:00:00 AM

You’ve probably heard people say we’re living in an “online world.” What does that mean for business owners?

It means connecting with your customer in a more personalized way. It means adapting to your buyer personas behaviors and their needs.

We’re living in an era where customized content rules the day because people are searching for information online. How do we deal with this shift in user demand?

Inbound marketing.

One of the key elements for inbound marketing and SEO is marketing analytics. Whether you want to increase website traffic, boost sales, or create valuable offers, being able to track your Web metrics is crucial. It will help you understand your customer’s needs and how they are responding to your website. This will open the door to online business growth.

Having access to analytical data puts you ahead of your competition.

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Topics: Analytics & Reporting, Website Design, SEO