Every time you develop a strategy to integrate paid online advertising campaigns to support your content marketing initiatives, ask yourself this question: Doesn't content marketing market itself?
The answer is NO, nothing does. The best content in the world is only as good as the visibility it receives.
According to Fast Company, 93% of marketers use social media to promote their business. The growth potential via these networks is endless.
Creating great content and advertising it through the different social media channels is the first step toward content marketing success, but getting maximum exposure for content is what completes the cycle.