#SAHUG: HubSpot's Ben Ratner to Present at April 29 Meetup

Posted by Melody Rodriguez on Apr 14, 2016 11:46:37 AM

Every month, the San Antonio HubSpot User Group meets up at Geekdom's Event Center in Downtown San Antonio to learn about inbound marketing best practices and network.

This month, Ben Ratner, HubSpot Growth Marketing Manager, is joining us from Boston to talk about conversion rate optimization.

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Topics: Inbound Marketing, Events

Can a CRM Increase Sales? Only if it's the Right One

Posted by Duke Jonietz on Apr 13, 2016 2:40:35 PM

Adding customers and increasing revenue pleases just about every business owner.

You work hard and perhaps even pay good money for your leads.  Leads are valuable, but oftentimes, they can fall through the cracks.

The solution is not just a CRM, but the right CRM that your sales team will love to use and ultimately help them close more deals.

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Topics: Sales

How to Get Your Boss On Board with Inbound Marketing (Part II)

Posted by Duke Jonietz on Apr 6, 2016 2:34:00 PM

You know that inbound marketing is the answer for increasing leads and adding cutomers. 

The inbound marketing methodology is effective and you cannot wait to get starting planning and strategizing.

There's only one problem — Your boss is still not on board

In my first blog on this topic, we looked at how change management principles can help get your boss on board. I am dedicating this blog to what I call HOT BUTTONS.

Combined with the ADKAR change management acronym, hot buttons will enable you to set the date for starting inbound marketing, developing your inbound marketing plan and benefitting from the results!

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Topics: Inbound Marketing

Digital Marketing Trends: The Increasing Importance of Interactive Storytelling

Posted by Pablo Rebolledo on Mar 21, 2016 11:30:00 AM

With more and more businesses refining and promoting their brand today, the Internet is becoming inundated with original content creation.

The competition is stiff for standing out and attracting consumer’s eyes. What used to a relatively easy thing to do is requiring more work and in-depth creative processing for broadcasting a truly unique business branding.

In order to move past consumer’s desensitization toward brand content, businesses have turned their attention to interactive storytelling for resonating with audiences.

To put it plainly, cute and original text and pictures don’t cut it anymore. Viewers want a real, in-person feel when studying a business brand and services today.

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Topics: Inbound Marketing, Online Branding, Video Marketing

How to get your boss on board with Inbound Marketing (Part I)

Posted by Duke Jonietz on Mar 18, 2016 11:26:45 AM

You have researched and found that Inbound Marketing is a great digital marketing solution for your company.

You recognize that buying habits have changed and you are ready to make the shift to match your marketing efforts to this important principle.

You see the benefits of moving in this direction for you, your department and your company.  

But your boss or business owner is not sold on the idea.

Don't give up until you have read this blog (and look out for part II).

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Topics: Inbound Marketing

Digital Marketing Trends: The Rise of Episodic Digital Storytelling

Posted by Pablo Rebolledo on Mar 16, 2016 10:30:00 AM

Individuals, business owners, and marketers around the world all agree that producing unique, well-written, and engaging content is the biggest challenge they face today.

According to HubSpot, 54% of B2B marketers and 50% of B2C marketers believe that developing this one-of-a-kind content is the most challenging obstacle they face as a business.

It’s hard to develop content that draws in consumers while also showcasing the very essence of a business brand.

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Topics: Inbound Marketing, Video Marketing, Digital Marketing Trends

#SAHUG: Content Is King, But Will It Reign

Posted by Melody Rodriguez on Mar 15, 2016 12:40:50 PM

There's a common saying: Content is king. 

This statement is true. Content is valuable today because online users are searching for free answers through search engines like Google.

44% of online shoppers begin by using a search engine, according to Interconnected World

Content fuels each stage of the inbound marketing methodology. We use content to attract new people to our businesses and then use more content to convert them into leads and eventually delight them as our customers and promoters.

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Topics: Inbound Marketing, Content Creation, Strategy

Digital Marketing Trends: Is Guest Blogging A Thing of The Past?

Posted by Melody Rodriguez on Mar 14, 2016 10:30:00 AM

Blogging is an incredibly integral part of Inbound Marketing. A way to index your website pages easily, blogging constantly gives your platform an added boost in search engine rankings.

By frequently incorporating your keywords into your blog posts and publishing them a few times a week, that activity gives your platform more exposure and substance for potential consumers to digest.

Google continues to refine their algorithms to penalize spam and doorway pages. They’ve made it very clear they have no tolerance for spam saturating their search engine results.

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Topics: Inbound Marketing, Content Creation, Digital Marketing Trends

Branding Your Startup: The 1st Step to Effectively Market

Posted by Duke Jonietz on Mar 9, 2016 12:47:44 PM

Who are you?

Not you personally, but your company? Why does your company exist?

You could say: We are COMPANY NAME. This is our logo. We sell X. But these attributes don't really answer the important question: Who are you?

Branding your startup ensures you have a clear, effective message to tell prospects, customers and even new employees.

In order to market your startup effectively, business owners need to take the time and approach this question more carefully. It will take some work and intention to develop a brand, but the time and work required will lay the foundation and empower you to market your company and products or services.

Your brand is your compass. It guides your entire marketing strategy. Branding your startup is the first step in building a marketing plan for your new business.

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Topics: Online Branding, Startups

Digital Marketing Trends: Inbound Marketing Case Study

Posted by Duke Jonietz on Feb 24, 2016 3:34:00 PM

More and more businesses are using inbound marketing, making the inbound marketing methodology a growing digital marketing trend.

But does it really deliver results that matter?

You hear statistics like"2X the conversion rates of traditional outbound marketing" but how do we get there and what are the important measurements along the way?

Here's an in depth look at the inbound marketing methodology in action.

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Topics: Inbound Marketing, Digital Marketing Trends