Digital Marketing Trends: The Increasing Importance of Interactive Storytelling

Posted by Pablo Rebolledo on Mar 21, 2016 11:30:00 AM


With more and more businesses refining and promoting their brand today, the Internet is becoming inundated with original content creation.

The competition is stiff for standing out and attracting consumer’s eyes. What used to a relatively easy thing to do is requiring more work and in-depth creative processing for broadcasting a truly unique business branding.

In order to move past consumer’s desensitization toward brand content, businesses have turned their attention to interactive storytelling for resonating with audiences.

To put it plainly, cute and original text and pictures don’t cut it anymore. Viewers want a real, in-person feel when studying a business brand and services today.

Why Storytelling?

Storytelling is one of the best ways to develop deeper connections and relationships with target audiences.

Moving images, interactive videos, and personable stories draw in consumers faster than boring and serious typed-out paragraphs.

Visual storytelling grabs their attention before they have the option of clicking on something else. If you’re like us, when a video starts playing on Facebook, you can’t help but give it a quick glance, just to see what it’s all about. 


Businesses worldwide harnessed the capabilities of interactive storytelling by the end of 2015. We saw a rise in 360 videos, allowing consumers to fully immerse themselves in a story and explore what they wanted from the comfort of their living rooms.

Businesses, like Target, have experimented with 360 videos in houses, allowing consumers to click on the décor, bringing them right back to the product listing on Target’s website. 

Interactive storytelling gives consumers intriguing and eye-catching control in perusing content. An inbound marketing trend sure to develop tenfold throughout 2016, this virtual storytelling taps into human’s innate desire to connect on a personal and communicative level with one another.

By granting consumers access to full business immersion, their curiosity is going to drive them forward to participate.

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Topics: Inbound Marketing, Online Branding, Video Marketing