Rodrigo Zurita

As the founder of e-webstrategy, Rodrigo leads the company based on the vision. He works directly with clients to develop and master strategy, business development, inbound marketing platforms and operations. He oversees, directs, and manages the production team to ensure projects are completed and measure successfully over time.
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Recent Posts

4 Fantastic Sites to Help You Promote Your Startup Brand

Posted by Rodrigo Zurita on May 30, 2016 7:54:43 PM

We’ve talked about the importance of storytelling, but how can you refine your stories and where can you promote them?

As the web grows and more content is produced, the networks people use to share content and communicate grow as well. It’s important to keep up with the trends and make sure you aren’t missing a potential outlet for your potential customers. 

We’re big on blogging and social media, but just because you’ve published a blog a few months ago on your website doesn’t mean that has to be the end of it. There are many additional platforms to share your content and tell your brand’s story. There are also great tools available to help refine your messaging. Below are a few great sites that can help spice up your Inbound Marketing campaign.

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Topics: Strategy, Brand

How much does inbound marketing cost?

Posted by Rodrigo Zurita on Jan 29, 2016 10:05:10 AM

A major part of developing an inbound marketing plan is establishing a budget. As a business owner myself, I understand that cost matters.

For marketing and business leaders who are considering inbound marketing, understanding the cost structure and how to establish a budget is a major part of the planning stage.

So I'm here to answer the big question: How much does inbound marketing cost?

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Topics: Inbound Marketing

Why Invest in Content Writing Services in 2016

Posted by Rodrigo Zurita on Sep 22, 2015 12:57:07 PM

Whether you've built an established business organization or you're just starting your dream business, it's helpful to know where other brands are putting their money in 2015 and beyond.

The answer is Content Marketing.

As you gear up for 2016, it's crucial to start thinking about how much to budget for marketing and where to direct that spend.

A total of $118.4 billion will be spent on content marketing in 2016, according to an infographic by Express Writers.

Additionally, 77% of marketers said they were going to increase the amount of content production in 2015, and invest more than 25% of their marketing budget on content marketing.

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Topics: Inbound Marketing, Content Creation

A Solution to All of Your Google Ranking Problems

Posted by Rodrigo Zurita on Aug 13, 2015 3:32:15 PM

It seems like every day I get an email from some person in India promising me that they will get my website to the first page of Google. I usually delete those email, but the idea and rationale of my website being on the first page of Google for a primary keyword, makes perfect sense.

The problem is that everyone has a different strategy like if there’s some type of secret sauce or formula to consistently rank high on Google and drive traffic and interested leads to my business online.

When I have invested in SEO (search engine marketing), it seems like traffic starts moving north, but when I look at the marketing expense and cost of customer acquisition, there’s a huge disconnected.

And I’m simply frustrated.

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Topics: Inbound Marketing, SEO

Benefits of Marketing Automation for Executives

Posted by Rodrigo Zurita on Jul 22, 2015 2:18:00 PM

As a business owner or top executive, it’s important to know what’s going on in sales and marketing so there’s never a missed opportunity.

SMarketing, the alignment between sales and marketing, is essential to effectively reach your company’s ideal customer, or buyer persona, and close more deals. If marketing can attract and convert your ideal customers into qualified leads, sales has an easier time closing better deals.

The inbound marketing methodology is solving company’s challenges like alignment. Learn more

In partnership with inbound marketing is the tool that empowers organizations to execute their strategy called marketing automation.

There are 3 major benefits of marketing automation for executives, all giving you 20/20 vision on your marketing efforts and sales opportunities.

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Topics: Strategy, Marketing Automation

How to Redesign a Website | Post-Launch Checklist

Posted by Rodrigo Zurita on Apr 10, 2015 12:50:00 AM

With Google's most recent algorithm update on responsive websites, it's beneficial to continue the conversation on how to redesign a website.

Let's be real. The website redesign process can be long and painful, but it's worth it, and it can be done strategically when you have a plan.

Read How to Redesign a Website | Pre-Launch Checklist

This post-launch checklist covers what to do after you have a great website. 

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Topics: Website Design, Strategy

How to Redesign a Website | Pre-Launch Checklist

Posted by Rodrigo Zurita on Mar 25, 2015 6:43:00 PM

Is your website getting lackluster results or does it look like it was 'hot' in 1999 (eek)?

A website is not a digital box or electronic brochure. It's supposed to be a living representation of value to your Strategic Value Consumer.

It's supposed to flow and have integration with other important functions, such as social media, email marketing and lead generation, which are all critical to online engagement.

Lastly, there is urgency in making your website mobile-friendly because of Google's most recent algorithm update on responsive web design.

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Topics: Website Design, SEO

Not All Responsive Websites Will Rank Higher

Posted by Rodrigo Zurita on Mar 24, 2015 10:30:00 AM

According to Google's most recent algorithm update, websites needs to be responsive by April 21. Websites that are not mobile-friendly will take a hit on ranking.

Google has been hinting and strongly recommending this for years now and honestly, it's a good move as more and more online interactions happen on the go.

80% use smartphones to shop, according to SkillCrush.

Mobile computing is the present and future but is making your website responsive (mobile-friendly) enough to ensure you maintain or increase valuable traffic to your website? No. 

How to Rank Higher on Google

To be quite honest, responsiveness of a website, assuming good design, is like a pretty girl in a nice outfit. Everything may look good, but is the content persona-focused, engaging and action-oriented? 

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Topics: Website Design

3 SMART Marketing Ideas for Small Business

Posted by Rodrigo Zurita on Feb 20, 2015 9:00:00 AM

You don't have to be a young Einstein to know that as a small business owner, you're grappling with a host of "important" marketing imperatives.

Because of the volatile nature of growing organizations, leads and sales need to keep heading north.

Cash flow is king so marketing plays a valuable role in shaping the present and future state of the business.  

So how does one manage all the marketing efforts with limited time, guidance and money to invest in marketing toward customer acquisition?

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Topics: Inbound Marketing, Strategy

Brand Promise: Score and Win Against Competitors

Posted by Rodrigo Zurita on Jan 30, 2015 12:09:00 PM

A brand promise is like a jump shot. Everyone has one, but few consistently deliver.

Like successful basketball teams, key components of an organization's brand can perform well provided there is sound strategy, hard work and chemistry.

What is brand promise?

The brand promise is an extension of an organization's positioning (promise and positioning are not necessarily the same thing).

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Topics: Online Branding, Buyer Personas