Pablo Rebolledo

Recent Posts

Why You Need A Responsive Website for 2016 (and on)!

Posted by Pablo Rebolledo on Jul 7, 2016 1:27:39 PM

Historically, websites have been developed from HTML. As technology progressed, CSS allowed for more customization and better optimization of websites. With the advent of the smartphone in 2007, the primary method of developing a website that would be viewable on both desktop and mobile was through separate CSS stylesheets. While that worked at the time, development processes have continued to advance and browsers have incorporated more of the modern CSS code.

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Topics: Website

Top Reasons Why You Need a Website Redesign

Posted by Pablo Rebolledo on Jun 13, 2016 6:49:31 PM

 

Let's face it, if it's been a few years since your current website went live, you need a website revamp! Technology has changed a lot over the past 5 years and with that change has come a major shift in people interact with on the web. Today we're going to outline some of the top reasons to update your website (and why).

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Topics: Website Design, SEO, Website, Google

Your Brand VS Social Media: Twitter.

Posted by Pablo Rebolledo on May 26, 2016 9:10:06 PM

 

You don’t have to feel lost in the void of social media marketing.

At the top of the Inbound Marketing funnel is the word “Attract”. To attract your ideal customers, a brand needs to provide good and relevant contentthis content is often delivered through blogs, website pages and emails. There’s another place to share content though, but many brands have trouble breaking into the fray. Social media. 

The mystery of social media comes from a brand’s first entry onto a platform. Twitter is notorious for scaring off new users, due to a high entry level. The signal to noise ratio can be overwhelming for startup brands and businesses, and it can be discouraging when trying to find followers. 

By following the principles of Inbound Marketing, you never have to worry about being invisible on Twitter.

 

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Topics: Social Media, Brand

Digital Marketing Trends: The Increasing Importance of Interactive Storytelling

Posted by Pablo Rebolledo on Mar 21, 2016 11:30:00 AM

With more and more businesses refining and promoting their brand today, the Internet is becoming inundated with original content creation.

The competition is stiff for standing out and attracting consumer’s eyes. What used to a relatively easy thing to do is requiring more work and in-depth creative processing for broadcasting a truly unique business branding.

In order to move past consumer’s desensitization toward brand content, businesses have turned their attention to interactive storytelling for resonating with audiences.

To put it plainly, cute and original text and pictures don’t cut it anymore. Viewers want a real, in-person feel when studying a business brand and services today.

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Topics: Inbound Marketing, Online Branding, Video Marketing

Digital Marketing Trends: The Rise of Episodic Digital Storytelling

Posted by Pablo Rebolledo on Mar 16, 2016 10:30:00 AM

Individuals, business owners, and marketers around the world all agree that producing unique, well-written, and engaging content is the biggest challenge they face today.

According to HubSpot, 54% of B2B marketers and 50% of B2C marketers believe that developing this one-of-a-kind content is the most challenging obstacle they face as a business.

It’s hard to develop content that draws in consumers while also showcasing the very essence of a business brand.

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Topics: Inbound Marketing, Video Marketing, Digital Marketing Trends

#NoHacked: Keep your Website Secure from Hackers

Posted by Pablo Rebolledo on Nov 13, 2015 11:13:09 AM

 

Google has recently stated that there has been a 180% increase in hacked sites over the course of 2015.

That's why e-webstrategy and webmasters around the world are asking what can be done to avoid a website hack and improve the overall health and performance of your website.

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Topics: Website Design

How to Optimize Your Website with HubSpot's Page Performance Tool

Posted by Pablo Rebolledo on Aug 20, 2015 1:52:35 PM

HubSpot’s marketing automation software is pretty robust, and we’ve been breaking down each tool in our latest inbound marketing blogs

Next, let’s discuss HubSpot’s page performance tool, which is an awesome tool to use after a website redesign process.

Essentially, the page performance tool breaks down each web page on your website, including your blogs and landing pages, and gives an overview of SEO performance.

In an instant, you can see whether your page is performing well, shown by a green check mark, or if the page has critical work to be done, shown by a red x. A yellow caution sign indicates there are a few suggestions.

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Topics: SEO

5 Key Elements of a Business Website

Posted by Pablo Rebolledo on Jul 17, 2015 3:10:32 PM

Many companies are lurking in the technological stone age with outdated websites, which doesn't just have a visual disadvantage, but actually frustrates visitors because it lacks a good UX, or user experience.

Then there are other companies who are keeping up with the cutting edge of digital trends.

Whatever segment you fall in, one thing you cannot deny is the importance of a business website. 

There are more than 3 million Internet users in the world, according to Internet Live Stats.

In addition, mobile devices and gadgets have given more people easier access to information, and the Internet is now available in almost every corner of the globe.

This is great for marketers, right?

Not necessarily. Simply having a business website is not enough to get your online marketing efforts to reach the success level you're hoping to achieve. 

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Topics: Website Design

Responsive Website Development Made Simple for Marketing Directors

Posted by Pablo Rebolledo on Jun 19, 2015 3:27:00 PM

A primary focus for your marketing strategies should be an emphasis on delivering mobile-friendly content to your visitors and readers. 

More people than ever before are accessing the Internet on a wide variety of mobile devices from laptop computers to wearable technology like the Apple watch, and smartphone screens now come in sizes ranging from barely an inch to nearly half a foot. 

What this means for you as a marketer is that your content needs to be accessible, viewable, and actionable on as many different devices as possible.
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Topics: Website Design

How will Google’s most recent algorithm update impact your website?

Posted by Pablo Rebolledo on Mar 29, 2015 9:00:00 AM

 

Is your website mobile-friendly?

If not, you are overdue for a responsive website redesign because starting April 21, Google's new algorithm is changing.

Everyone is talking about the upcoming update and how can they not, considering that it won't just affect some websites but all non-responsive websites if they don't use dynamic serving or separate URLs.

The online community is divided on this, but Google is sending out a clear message of the importance of mobile search.

In response, companies with non-responsive websites should quickly and effectively consider responsive website design.

This change is in part because we are living in an era where online users are constantly using their mobile devices to search and buy.

 

According to a survey conducted by marketing company 11Mark, in 2012, about 75 percent of Americans admitted to using their mobile phones while in the bathroom.

 

Let's face it, mobile users can’t live without their mobile devices, whether they're waiting in line to pay for groceries or simply having dinner with a friend or spouse. Chances are users engage their mobile device more than once every hour.

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Topics: Website Design