Duke Jonietz

Duke Jonietz is the VP of Business Development for e-webstrategy; a digital marketing company that helps businesses add clients and increase revenue.
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Recent Posts

Branding Your Startup: Buyer Personas

Posted by Duke Jonietz on Jun 9, 2016 8:00:00 AM

So you have completed the tasks needed on the first four pillars of branding (or are still working on them). You are beginning to see how the pillars are building the brand you desire. Your passion is growing and you are almost ready to launch your business. You are now ready for the final pillar: Buyer Personas. Buyer Personas are best described as your ideal customer. Defining these is an important task. It enables you to target the customers that will take you and your company the furthest the fastest.

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Topics: Buyer Personas, Brand

Branding Your Startup: Why You Exist

Posted by Duke Jonietz on May 24, 2016 4:46:16 PM

Purpose. A short word with a big meaning. Purpose should drive everything you do. Without purpose there is no meaning and no direction. You are on a mission. You started your business for a variety of reasons... you found a gap that needs to be filled... you grew tired of working for the man... you gained valuable experience and desire to put that experience to work... but. whatever the reason you must have a purpose. Branding your startup or business without asking this question will set you on a path towards chaos, failure and destruction. So, WHY DO YOU EXIST? 

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Topics: Brand

Branding Your Startup: Values

Posted by Duke Jonietz on May 24, 2016 4:06:57 PM

Values are more than just words on a page or on the  "About Us" section.of your website. When branding your startup, they function as the "way you do business", dictate the "who you are" and perhaps most importantly, define "what you stand for".  Values are the basis for building  the culture you hope to establish in your business. So are values important... you bet they are!

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Topics: Online Branding

Branding Your Startup: Vision

Posted by Duke Jonietz on May 23, 2016 8:00:00 AM

Vision.. What can you see? How far out can you see? Most importantly, can you vividly describe what you see with great detail? A wise man once said, " where there is no vision, the people perish".  Branding your startup or business requires big time vision. The fourth pillar of branding your startup is VISION. We have discussed the five pillars of branding. We looked at pillar one-beliefs, pillar two- values and pillar three- mission. All are important, but, pillar four provides the motivation needed to fight the battle and win day in and day out. A clear vision unifies your staff, establishes and strengthens your culture, and directs your team arm in arm towards your success.

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Topics: Startups

Branding Your Startup: Belief

Posted by Duke Jonietz on Apr 26, 2016 1:04:07 PM

Who are you really? In my first blog post on branding your startup, I presented an overview of why branding your startup is important and several important factors for you to consider as you move forward.

Let's discuss the first of the five pillars: BELIEF.

At the heart of "who are you" is what you believe.

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Topics: Online Branding

5 Steps for Branding Your Startup

Posted by Duke Jonietz on Apr 22, 2016 5:50:00 PM

Who are you? Branding your startup or your company is perhaps the most important component in opening your doors for business.

Your brand will help you, your employees, your customers and even your vendors understand who you are and what you do. Your brand is much more than a logo and a slogan.

There are many pieces and many decisions that will need to be made to establish your brand. The intentional and well thought through work required on the front end to develop your unique brand will pay dividends for years to come.

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Topics: Online Branding

Can a CRM Increase Sales? Only if it's the Right One

Posted by Duke Jonietz on Apr 13, 2016 2:40:35 PM

Adding customers and increasing revenue pleases just about every business owner.

You work hard and perhaps even pay good money for your leads.  Leads are valuable, but oftentimes, they can fall through the cracks.

The solution is not just a CRM, but the right CRM that your sales team will love to use and ultimately help them close more deals.

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Topics: Sales

How to Get Your Boss On Board with Inbound Marketing (Part II)

Posted by Duke Jonietz on Apr 6, 2016 2:34:00 PM

You know that inbound marketing is the answer for increasing leads and adding cutomers. 

The inbound marketing methodology is effective and you cannot wait to get starting planning and strategizing.

There's only one problem — Your boss is still not on board

In my first blog on this topic, we looked at how change management principles can help get your boss on board. I am dedicating this blog to what I call HOT BUTTONS.

Combined with the ADKAR change management acronym, hot buttons will enable you to set the date for starting inbound marketing, developing your inbound marketing plan and benefitting from the results!

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Topics: Inbound Marketing

How to get your boss on board with Inbound Marketing (Part I)

Posted by Duke Jonietz on Mar 18, 2016 11:26:45 AM

You have researched and found that Inbound Marketing is a great digital marketing solution for your company.

You recognize that buying habits have changed and you are ready to make the shift to match your marketing efforts to this important principle.

You see the benefits of moving in this direction for you, your department and your company.  

But your boss or business owner is not sold on the idea.

Don't give up until you have read this blog (and look out for part II).

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Topics: Inbound Marketing

Branding Your Startup: The 1st Step to Effectively Market

Posted by Duke Jonietz on Mar 9, 2016 12:47:44 PM

Who are you?

Not you personally, but your company? Why does your company exist?

You could say: We are COMPANY NAME. This is our logo. We sell X. But these attributes don't really answer the important question: Who are you?

Branding your startup ensures you have a clear, effective message to tell prospects, customers and even new employees.

In order to market your startup effectively, business owners need to take the time and approach this question more carefully. It will take some work and intention to develop a brand, but the time and work required will lay the foundation and empower you to market your company and products or services.

Your brand is your compass. It guides your entire marketing strategy. Branding your startup is the first step in building a marketing plan for your new business.

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Topics: Online Branding, Startups