Who are you? Branding your startup or your company is perhaps the most important component in opening your doors for business.
Your brand will help you, your employees, your customers and even your vendors understand who you are and what you do. Your brand is much more than a logo and a slogan.
There are many pieces and many decisions that will need to be made to establish your brand. The intentional and well thought through work required on the front end to develop your unique brand will pay dividends for years to come.
YOUR BRAND SETS THE DIRECTION
A blank sheet of paper says absolutely nothing. No emotion and no direction. Your brand sets the direction and helps determine the future of your company.
Your brand acts as a compass that keeps you and your company from straying off track. It is laser focused and directs your every move. It helps you make day to day decisions. It affects your hiring decisions, and helps determine what you stand for and even who you will do business with and why.
Your brand not only reflects the personality of your business, it acts as the foundation for your business. Build a solid foundation and as your business grows it will be established and strengthened by this foundation.
What is Branding?
The answer to this question seems to be as diverse as the marketers you ask. Lets start with this definition...
"Branding is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. It’s derived from who you are, who you want to be, and who people perceive you to be". -Small Business Encyclopedia
Can you see now how your brand is much more than your logo? It drives from much thought and has an intentional purpose for execution. Get this right and it will save you from making mistakes, eliminate frustration and set you on a clear path to victory.
YOUR BRAND HAS MANY PARTS
There are many parts that make up a solid brand. Yes, it is a logo and your company colors, but it is greater than just these visual parts. Each part is like a puzzle piece. Put them all together and something beautiful takes shape.
The five pillars of building your brand:
- What You Believe
- What You Value
- Why You Exist
- Where You Are Going
- Who You Want To Serve
The well thought out answers to these questions will help you succeed. Because of their importance, take your time, get feedback, rehash and regurgitate. Then once they are determined, speak them as truth and empower your employees to live your brand out day in and day out. Your future rests on this important foundation. Get it right!
Ready to dig in and establish your brand? Download this free guide to branding a startup.