Historically, websites have been developed from HTML. As technology progressed, CSS allowed for more customization and better optimization of websites. With the advent of the smartphone in 2007, the primary method of developing a website that would be viewable on both desktop and mobile was through separate CSS stylesheets. While that worked at the time, development processes have continued to advance and browsers have incorporated more of the modern CSS code.
Let's face it, if it's been a few years since your current website went live, you need a website revamp! Technology has changed a lot over the past 5 years and with that change has come a major shift in people interact with on the web. Today we're going to outline some of the top reasons to update your website (and why).
So you have completed the tasks needed on the first four pillars of branding (or are still working on them). You are beginning to see how the pillars are building the brand you desire. Your passion is growing and you are almost ready to launch your business. You are now ready for the final pillar: Buyer Personas. Buyer Personas are best described as your ideal customer. Defining these is an important task. It enables you to target the customers that will take you and your company the furthest the fastest.
We’ve talked about the importance of storytelling, but how can you refine your stories and where can you promote them?
As the web grows and more content is produced, the networks people use to share content and communicate grow as well. It’s important to keep up with the trends and make sure you aren’t missing a potential outlet for your potential customers.
We’re big on blogging and social media, but just because you’ve published a blog a few months ago on your website doesn’t mean that has to be the end of it. There are many additional platforms to share your content and tell your brand’s story. There are also great tools available to help refine your messaging. Below are a few great sites that can help spice up your Inbound Marketing campaign.
You don’t have to feel lost in the void of social media marketing.
At the top of the Inbound Marketing funnel is the word “Attract”. To attract your ideal customers, a brand needs to provide good and relevant content — this content is often delivered through blogs, website pages and emails. There’s another place to share content though, but many brands have trouble breaking into the fray. Social media.
The mystery of social media comes from a brand’s first entry onto a platform. Twitter is notorious for scaring off new users, due to a high entry level. The signal to noise ratio can be overwhelming for startup brands and businesses, and it can be discouraging when trying to find followers.
By following the principles of Inbound Marketing, you never have to worry about being invisible on Twitter.
Purpose. A short word with a big meaning. Purpose should drive everything you do. Without purpose there is no meaning and no direction. You are on a mission. You started your business for a variety of reasons... you found a gap that needs to be filled... you grew tired of working for the man... you gained valuable experience and desire to put that experience to work... but. whatever the reason you must have a purpose. Branding your startup or business without asking this question will set you on a path towards chaos, failure and destruction. So, WHY DO YOU EXIST?
Values are more than just words on a page or on the "About Us" section.of your website. When branding your startup, they function as the "way you do business", dictate the "who you are" and perhaps most importantly, define "what you stand for". Values are the basis for building the culture you hope to establish in your business. So are values important... you bet they are!
Topics: Online Branding
Vision.. What can you see? How far out can you see? Most importantly, can you vividly describe what you see with great detail? A wise man once said, " where there is no vision, the people perish". Branding your startup or business requires big time vision. The fourth pillar of branding your startup is VISION. We have discussed the five pillars of branding. We looked at pillar one-beliefs, pillar two- values and pillar three- mission. All are important, but, pillar four provides the motivation needed to fight the battle and win day in and day out. A clear vision unifies your staff, establishes and strengthens your culture, and directs your team arm in arm towards your success.
Who are you really? In my first blog post on branding your startup, I presented an overview of why branding your startup is important and several important factors for you to consider as you move forward.
Let's discuss the first of the five pillars: BELIEF.
At the heart of "who are you" is what you believe.
Topics: Online Branding
Who are you? Branding your startup or your company is perhaps the most important component in opening your doors for business.
Your brand will help you, your employees, your customers and even your vendors understand who you are and what you do. Your brand is much more than a logo and a slogan.
There are many pieces and many decisions that will need to be made to establish your brand. The intentional and well thought through work required on the front end to develop your unique brand will pay dividends for years to come.
Topics: Online Branding